What makes your home dazzle during the holidays?

swarovski star olivia wilde rockefeller center christmas tree lighting

Have you gotten your holiday decor ready yet?  New York City is already dazzling with star-power.

Olivia Wilde joined Swarovski to unveil the 2011 Swarovski star crowning the world-famous Rockefeller Center Christmas Tree.

Swarovski’s 20th Anniversary Annual Edition Ornament is available at the Swarovski holiday kiosk at Rockefeller Center, online at www.swarovski.com, and at land border Duty Free shops for as low as $56.  Duty Free Canada land border shops offer many Swarovski items at discounted, tax free rates.

“This is such a magical time of year,” said Wilde. “I’m proud to help Swarovski make the holidays sparkle with this wonderful tradition.”

“We are excited Olivia joined us today to unveil the 2011 Swarovski star and these exclusive artworks,” said Wayne Page, Vice President of Operations for Swarovski North America Limited’s Consumer Goods Business. “Her elegance and style align perfectly with Swarovski’s vision.”

The 2011 Swarovski Star’s 12 rays are outfitted with 720 LED bulbs on 3,000 feet of wire to create a dazzling, twinkling effect through customized light sequencing programmed by a complex computer system.  Comprised of 25,000 crystals, with 1,000,000 facets, the Star measures 9 ½ feet in diameter and is 1 ½ feet deep.  The Star weighs 550 pounds, including 300 pounds of crystal panels, and is composed of six outer rays and six smaller inner rays.

The main surfaces of the rays are made of point-mounted safety glass, the same shatter-proof glass that adorns the facades of New York City buildings.  The crystals are affixed to the inner sides of the glass in a tight, scale-like pattern to ensure maximum brilliance.

A team of nine artisans spent 1,200 hours installing, programming and testing the star to ensure the effects would withstand the challenging winter weather conditions 74- feet above Rockefeller Center.  An exact replica of the Swarovski Star will also be on display in Rockefeller Center to allow visitors the opportunity to get a closer view of the detailing and craftsmanship.

After the reveal, the Star was raised atop the 74-foot-high, 46-foot wide, 10-ton Norway Spruce in Rockefeller Center, where it will sit for the remainder of the 2011 holiday season.  This is the eighth year a Swarovski Star tops the Rockefeller Center Christmas Tree.  The tree itself has been placed at its current location since 1933.  It is decorated with up to 30,000 bulbs on 8 km of wiring.

The raising of the "first Christmas tree" by workers at the site of the future Rockefeller Center (New York City), under construction in 1931, establishing this annual tradition which continues more than 75 years later

The raising of the "first Christmas tree" by workers at the site of the future Rockefeller Center (New York City), under construction in 1931, establishing this annual tradition which continues 80 years later